You've likely already made the mistake of looking into his eyes for too long.
Have you ever had a dog before? If I had it to do over again, I would me much, much more disciplined and methodical about training. I'd have my plan and agenda all written down on paper, make a list of all the commands I want him to learn (a vocabulary list), keep track of them, and make sure everybody in the family is on the same page and working the plan. It's a job but it's very fun and really pays off.
Handy: fanny pack for plastic poop bags and other gear, especially a screw-cap odorproof can (pill bottle?) always loaded with tiny, tiny treats.
I've written here about the "Really Reliable Recall" or "Emergency Recall", search on that, we had good success without a whole lot of effort, it works.